Most people use e-mail in order to keep in touch with our love ones. And most big businesses and companies have acknowledged its effectiveness and the convenience it provides while communicating with their clients and customers.
However, businesses and companies have also found a much better way of using e-mailing rather than just a tool for external and internal communications. Today email is most often used as a marketing tool to promote products or services they offer to people.
This is basically a good idea for entrepreneurs and Internet marketing townsville firms because of the convenience and the low cost it provides the company. Unfortunately, it often becomes a nuisance to the general public, simply because they overdo their e-mail advertising and the receivers either start getting annoyed or irritated.
Email marketing and advertising is not unethical, but to over do it can cause a person to ignore or even begin hating the products or services a company is trying to market or sell.
And at that point the company’s email are simply seen as “spamming”. These commercial e-mails which reached your inbox and flood it with unwanted advertisements from companies you may or may have not even heard of. People have become irritated and exasperated because of the inconvenience spamming has brought to them.
To make things much worse, some of these spam mails contain viruses, bugs and malwares that could damage your computer’s system. Some of these are even in the guise of a letter that when you open it causes your computer crashes or shuts down.
A lot of effort has been given to stop this kind of spamming by some companies, e-mail providers have created programs to counter-act or detect whether an e-mail is a spam or not.
However, some of the programs they’ve created are not completely effective and rather than stopping real spam mail, they end up stopping emails that are not spam at all and send them directly to the trash bin of the e-mail provider. There should be a fine line between this kind of strategy and spamming because companies could still overdo their e-mails to customers who approved and accept their e-mail marketing.
E-mail marketing is a great way to advertise, it will enable a service provider the leverage to reach a client much more deeply, personally but because of the way it is being used and abused it has become a serious annoyance and an irritant to its prospective clients and to the general public as well.